One of India’s leading apparel retailer in the value plus segment

THE CHALLENGE
To convince the fence sitters on choosing the brand. The apparel segment has seen a qunatum of action with various brands launched in the recent past. Alan Paine a decade old brand has not changed much in terms of the brand presentation through various channels. We were assigned to uplift the image with a fresh perspective to face the new market reality.

SOLUTION
We succesfully managed to postion the brand at a place where it is appropriate, neither premium nor cheap. Value for Money.